• Gerta Malaj

    My interests are all things startups (building, advising, investing) + community building.

    An Albanian American immigrant in San Francisco, California.

    Currently: Building something new.

    Previously: 10+ years work experience including cofounder of 3 ventures; Operations Partner at South Park Commons, a community + VC; Product Ops at LinkedIn; Health Tech Lead at Sanofi; SaaS consulting at IBM.

    Education: Master's in Logistics Engineering at MIT, and Math at Wellesley.


    Best reachable on Twitter at @gerta_ma.

  • Writings + Publications




    • Cofounded Inception Studio, an IRL and URL incubator and community of founders and engineers building with generative AI.
    • Cofounded Vive, a venture-backed ($450K in pre-seed) consumer social mobile app tackling the loneliness crisis. Led strategy, product, and GTM efforts.
    • Cofounded Delfi, a mobile app that uses behavioral science-based frameworks to help users make better decisions.

    Mentorship and engagement

    • Mentor: Techstars Founder Catalyst
    • Judge & Business Mentor: MassChallenge HealthTech
    • Health Tech Initiative Lead: Sanofi. Evaluated, selected, and closely managed startups, defining technology and project roadmap and overseeing study execution and analytics.
    • Advisor: PillTech, a pharmacy ordering platform based in Phenom Penh, Cambodia
    • Mentor: EU for Innovation, a project funded by the European Union that aims to strengthen the ecosystem for innovation and startups in Albania.
    • Fellow: On Deck Fellowship, cohort ODF9. On Deck is where top talent comes to accelerate their ideas and careers, surrounded by a world-class community.
    • Member: Launch House, cohort LH3-LH4. Launch House is where top founders and creators build together.
  • Community


    Having grown up in Albania, I come from a community-oriented culture and believe that communities are extremely important.


    In addition to having been the Operations Partner at South Park Commons (SPC), among other founder communities, I am a lifetime member of Launch House (first US cohort), I am an On Deck Fellow (ODF9), and lead Sandbox's San Francisco chapter.

    More recently, I founded Inception Studio, an IRL and URL community and incubator of founders and engineers building with generative AI.


    Online communities: founded a Meetup community on impactful mobile apps, and founded and manage two prominent Facebook communities.


    I am a board member of The Institute for Public Policy and Good Governance, a think tank based in Tirana, Albania.


    I also have a passion for volunteering. Some past volunteering efforts have included Mentor at YearUp, Mentor at Big Sister Association of Greater Boston, Teaching and Counseling Volunteer at Let's Get Ready.


    Finally, I speak over 7 languages (fluent in 4), which have allowed me to empathize deeply with various cultures and cultivate a better understanding of diverse communities.

  • Career

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    Product Operations

    Led product ops efforts for 9 product teams on LinkedIn's fastest growing

    business, LinkedIn Marketing Solutions. Managed complex global operations for 20+ major product launches and 50+ smaller rollouts, Key products picked up by top media publications: engagement retargeting, conversation ads, budget lifetime pacing.


    Award: Received Results Award for going above and beyond to impact customers and members.

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    Health Tech Initiative Lead - Wearables

    Steered critical program in neurology, involving complex regulatory and stakeholder challenges, from inception to successful FDA meeting, securing unprecedented positive FDA feedback on innovative implementation of wearables to measure primary outcome.
    Award: Received Ignite Our Culture Award 2018, a recognition program for driving growth, igniting innovation, and building community.
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    Graduate Consultant for Damco (Maersk)

    Thesis/Consulting Project for Damco (Maersk): Analysis of Inefficiencies in Shipment Data Handling.
    Awards: Graduate Fellowship Award – MIT. Excellence Fund Award – Ministry of Education.
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    SaaS Consultant

    Served as primary face of compensation data management platform for 230+ HR clients, from corporates to local governments.
    Award: For designing a virtual community and digital library, Mosaic, that served as a platform for the team to consolidate its knowledge and exchange ideas.
  • Former Projects

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    Delfi - Mobile App

    Access the oracle within you.

    Download here.

    Delfi is a mobile app that uses behavioral science-based frameworks to help users make better decisions.


    The name "Delfi" was inspired by Delphi, a sanctuary in ancient Greece, home of the oracle who was consulted by world leaders about important decisions.